Sports marketing is an amazing challenge for any marketer. Digital era allowed sports fans to experience their favorite sports and teams in unimaginable ways. But how do you connect with your fans if you are not a renowned, multi-million dollar club?

There are quite a few simple ways to create engaging sports marketing campaigns and make your fans feel like they are part of one big family. Here are 5 tips on how to engage fans using simple sports marketing tricks – and we added a few examples to give you a better idea. Yes, this works for total beginners too!

Create a fan persona

There is nothing worse than striking the wrong tone when you are trying to speak to the sports fans. You may want to sound friendly, upbeat, and up to date with “funky youths” but you may end up looking like this

One excellent way to avoid that disaster is to create a (fan) persona. Persona is a profile describing your average fan’s name, age, income level, education, profession, lifestyle, and attitudes. It is a highly detailed description of an imaginary person intended to give representatives of your target audience a “human form”. Here’s one example.

Created in Hubspot

Since sports fans in most cases come from very diverse demographic and social groups, the best criterium for segmenting personas in sports marketing is their lifestyle and level of engagement. The Couch Carl persona was based on a study by agency Team Epic, which segmented sports fans into five distinct categories.

Source: Sports Business Daily

• Couch curmudgeons – the oldest and least active, watching sports at home, and unlikely to spend a lot of money on merchandise or tickets.
• Alumni association – older male sports fans with high income and heavily invested in college sports.
• Superjocks – mostly male, young, highly social and active group with high income and enthusiasm for engagement and attending live events.  
• Receptive and limited – both male and female sports fans with below-average income, taste for pro sports and NASCAR. Highly receptiveness to ads and sponsors’ message.
• Fitness edge – a female-dominated group, young, physically active, with average income. Into Olympics, active on social media and selective with their purchases and choices.  

If you want to learn more about developing personas, here’s a detailed handy guide.

Once you understand who are your fan personas, you can focus on providing them with the best experience within the marketing channel they prefer.

Use classical content

Content marketing is one of the most popular marketing strategies for a good reason. According to a 2015 IBM Digital Experience Survey, 56% of marketers believe that personalized content boosts engagement rates and helps consumers remember a brand. It establishes a relationship based on trust, allowing you to assert your sports brand as a source of guidance and authority.

When we say engaging content, we mean highly targeted articles that respond to the interests of each persona specifically. This content doesn’t necessarily have to be connected to the sports team. Nurturing a high-quality relationship with sports fans is all about giving them the relevant information they need when they need it.

Remember the famous 80/20 rule. Use just 20% of your content to promote your sports brand, and the rest 80% should be content that interests your audience and involves them in conversation. A commentary of your team’s latest game is equally good as a listicle on top 10 running shoes or a funny YouTube video compilation – if that is what your target sports fans care about.  

Use interactive content

If you are looking for the cheap, yet effective way to skyrocket fan engagement in sports marketing – look no further than interactive content such as polls, surveys, calculators and quizzes. More than three-quarters of marketers agree that interactive content helps them stand out among their competitors, attract attention, and enhance retention of their brand messaging.

Interactive content gives sports fans the opportunity to be more than just bystanders – they can be supporters, critics, brand ambassadors, but most importantly, they can be a part of the group.

Thanks to social media, creating interactive content that boosts fan engagement has never been easier. You can run polls on Facebook, Instagram, and Twitter, asking fans for their opinions on the latest news or even events that go beyond sport.

You can create special calculators to help your fans calculate their fitness level or measure it against famous sports players.

You can ask your fans for more elaborate opinions in the comment section of the posts. You can organize live Q&A via Facebook, Instagram, YouTube, or Reddit.

Extra tip: Boost engagement on any piece of content by piggybacking on the trending hashtag or topic. Are your fans impatiently waiting for the next episode of Game of Thrones? Are they discussing the latest season of Stranger Things? A perfect opportunity to pop into the conversation with a witty tweet or sports/TV show meme!

You can get playful with quizzes, entertaining your fans or inspiring their sense of belonging and need for competition. To give you an idea just how irresistible quizzes are, take into account only one BuzzFeed quiz has been viewed over 22 million times, and liked over 2.5 million times. Quizzes can do similar wonders in sports marketing.

The possibilities are endless. Quizzes with headlines such as “Which Melbourne City player are you?” or knowledge-based “How well do you know Australian cricket team?” are a powerful fan engagement generator. On top of that, quizzes can help you gather invaluable information about your fans’ preferences, attitudes, and lifestyles, and they can also be a great lead generation tool.

Finally, you can organize competitions, encouraging fans to create branded content. For example, you can challenge them to take funny photos with your merchandise, and reward the winners with season tickets.

Create a personalized app

If you are looking to further deepen the fan engagement and turn it a unique fan experience, there are fan engagement platforms that blend every sports marketing strategy we’ve been talking about. Think about them as a membership card that provides subscribers with exclusive content, discounts, gifts, and personalized experience.

In turn, the entire process of fan engagement via events, news, quizzes, games, and purchases takes place within the platform. This gives you real-time insights into your fan’s needs, allowing you to shape a laser-focused sports marketing strategy for the seamless fan experience.

One of such platforms is FanTribe, which integrates real-time gamification, and social and reward strategies into a unified fan experience. Most importantly, it is open to fans, sports clubs, and sponsors, tying all the elements of sports marketing into one channel.

Think of the future – it’s virtual

At this point, major outlets and media platforms such as Fox Sports, ESPN, YouTube TV, Hulu, and others are allowing users to connect virtual reality headsets to their devices. According to Goldman Sachs, VR market revenue will exceed the television market by 2025.

“In the near future, we will purchase products in real-time as we watch live events through VR,” Travis Cloyd, co-founder of Sports Tech Media told Forbes. “This is the first time in history when sports technology gives us the edge not only in training, or observation but also in fan engagement.”

Digital marketing is a field that keeps its practitioners on their toes – and adjusting to the new, virtual reality, is a new glass ceiling for sports marketers. Adopting these technologies is one way to stand out among the competitors – and in fans’ eyes.

Conclusion

If there is one final tip for sports marketers, it is one that seems highly counter-intuitive compared to the 5 tips we just listed. However, it works in perfect harmony with them. Go offline.

When we look at the most powerful sports clubs and brands in the world, it is almost impossible to fathom that once upon a time, they had very humble, local beginnings. If you are starting your sports marketing from scratch, keep one eye on your local community.

Get involved. Sponsor local events and athletes. Organize a charity or open class. Each of these small acts will reflect on your brand, shaping an image of a sports brand that is giving people what they essentially need from clubs they love and support – sense of purpose and belonging. With that in mind, any fan engagement strategy will come easy to you. Drive measurable ROI and create a brand experience your future customers will love with our FanTribe Platform.

FanTribe is available globally, and new clubs can be on-boarded within a matter of weeks so don’t get left behind. Join the revolution. Your fans will thank you.

Why not see what our customers are saying about us and how we approach your project

Brands We’ve Worked With

The post How Sports Brands Use Marketing To Connect With Fans [2020] appeared first on Gomeeki.

Nothing in life should be taken for granted – especially someone’s love and dedication. This is especially true in sports, where fans are not merely people who root for a certain sports club – they are often part of the club’s brand and identity, a hammock for the difficult times and in the end, the reason competitive sports exist. Even the most die-hard Sports fan need to feel that this love is mutual, which is why driving fan engagement should be at the top of your priority list at the beginning of every professional sports season.

However, keeping thousands or millions of people happy may prove to be a tricky task – to make sure all fronts are covered in your sports marketing plan or fan engagement strategy.

#1 Victory is Sweet; Thrill is Even Sweeter

Success has always been the best aphrodisiac, they say – and it’s a good feeling to always be on the winning side. Ask Brisbane Broncos fans – you don’t have to be from Brisbane or Australia to love the team that is simply the best.

But one can’t live only from legacy, and in certain ways, creating ‘in the moment’ thrills maybe even more difficult than winning medals and trophies. To hit the right spot with your fans, in good and bad times, it is of tremendous importance to understand the fan to drive fan engagement/customer engagement.

The imperative of delivering goods on the pitch does not need a lot of elaboration. Memorable victories, last-minute score-changing points, virtuoso passes, prodigal players and perfectly-synchronized teams create the legend of the club. It lives on for decades to come and still draws in thousands of wide-eyes young fans.

So who are your Sports fans?

According to the study conducted by Deloitte Sports in the United States, fans’ motivations differ greatly between the various sports – so make sure you don’t make presumptions based on things that happen in the neighbor’s pitch.

On average, around 40% of all fans in the United States felt that their hometown was a primary factor in choosing their favorite sports club or team. Another two significant drivers of loyalty are current living location and family history – implying why branding of the clubs in NHL or NFL or IPL is so tight-knit with local geography, history and culture.

However, you may notice something different in basketball, where “dream teams” and “star players” often carried a bulk of the club’s fame and industry trends. This is not surprising if we take into account that NBA fans are two times more likely to switch allegiances as their favorite player changes teams.

Deloitte study also found that people who played in respective club’s youth league are 50% more likely to become self-described “fanatics,” and was spending 2x more money than “regular” fans. Speaking of spending, millennials on average spend $20million more than the older fans on memorable experiences, including pre- and post-game events meet and greet and premium seats.

#2 This is Where Sports Fan Engagement Comes in

Catch them while they’re young

Engaging your youngest fan bases on a local level doesn’t have to be too costly an investment, but it is a long-term strategy to build your fanbase for the future. Visits to the clubs’ museum and stadium, organizing meets and greets or game day and making sure that enhances the fan experience and is a way to have an entire family involved in your club’s activities for years to come.

No other experience can replicate the connection that a young boy or girl form with your team when their first loss and triumph occurs in your club’s colors. If you want lifelong loyalty, make sure to create lasting memories and loyalty programs. 

Example:

Take our most recent partnership. We’ve just signed on to work with NFL heavyweights, the Jacksonville Jaguars. Our end-to-end fan engagement solution is granting the diehard fans of the Jags the chance to interact with their team in a whole new way. As they look to establish themselves in the UK, FanTribe gives them the power not just to reach a whole new audience but reach them in a way not previously possible

#3 Fan engagement ideas

How does fan engagement help brands to connect with consumers? It’s never been easier to establish instant sentiment from your fans. Ask for their opinions! Who is the best baseball player? Who do you want to see in our team next season? What do you think about game schedules? Did you like the food?

Ask these questions in a Twitter poll, on Facebook, Instagram, or even through an organized “Ask me anything” event on Reddit, better still do it in an incentivized environment through FanTribe’s interactive polls and surveys engine.

All of these details are a part of the fans’ broader experience, a way to show them that they are appreciated, consulted and that their enjoyment is your priority. Games organized at noon during a scorching hot day may evaporate your fans’ enthusiasm to show up next time. You may be told that 4-inch hot dog for 10 dollars is seen as a rip-off or that shipping service for fans’ merchandise takes forever. Each of these bad experiences could drive people into another club or code’s arms – so pay attention to the details.

#4 Your Fans are Your Sports Marketing Team

If millennial fans are ready to pay a whopping $20million extra for a better experience, both minor and significant investments in technology can come a long way. Give them a fast WiFi connection in the stadium – and your fans will be engaged and serve as your marketing army by creating a buzz in real-time whenever your game is on.

This buzz extends to the fans who choose to stay home – if the atmosphere is lively, noisy and seats are gleaming with teams’ colors, your revenue does not stop at the count of sold-out stadium seats. Tampa Bay Lightning came up with an impressive trick to make sure their stadium is all blue, black and white – the club sold jerseys with embedded RFID chips to season ticket holders. The chip enables fans to get 25% discounts on club merchandise, foods, and drinks – thus driving both season ticket sales and desired dress code.

You can never be too good or too famous to personalize your fans’ experience further – offer them a customized club mobile app with a variety of features: latest news, hot scoops, opinion polls instant replays and rewards. Legendary club Brisbane Broncos “ FanTribe” app enables fans to get all the behind the scenes action, buy limited offer merchandise, unlock exclusive rewards and compete against each other to earn the status as the clubs number one fan. All this and an ever-growing list of features.

#5 Social media networks are a two-way street

Mobile Apps and social networks don’t only offer a way to interact with fans and keep their interest sparking – they are also a valuable source of data that can drive your future fan-engagement strategies.

Dig into this gold mine of insights, because collecting and analyzing data about your fans’ habits and preferences can further personalize your mobile fan engagement strategy. While some of these upgrades require significant financial investments – most of them have a simple and original idea at their core. Once there is a good idea, it can materialize into engaging action with relative ease and a little bit of goodwill.

The consistency of messaging and innovation are not necessarily at odds with your fan-engagement strategy. Delve into your fanbase, nurture it, take notes and keep in mind – technology is your best friend.

Fan Engagement Platform

Following this recipe, we here at Gomeeki created the “FanTribe” Fan engagement platform, where fans and ‘fans-to-be’ can explore the club’s history via interactive experience for free, connecting ‘in the moment’ thrills with the great triumphs and stellar moments of the past. 

FanTribe is the modern sports fan loyalty and fan engagement platform that helps clubs,  sports teams/ sports brands, and leagues to effectively deliver personalised experiences via relationship marketing strategy that drives actionable insights and profitable growth.

Why FanTribe?

FanTribe takes fan experience and community engagement to a whole new level while enabling a marketplace that opens new commercial models and opportunities for your Baseball/ Football or College sports club. Drive measurable ROI and create a brand experience your future customers will love.

Why not see what our customers are saying about us and how we approach your project

FanTribe is available globally, and new clubs can be on-boarded within a matter of weeks so don’t get left behind. Join the revolution. Your fans will thank you.

The post How to Boost Fan Engagement in Modern Sports & Post COVID? appeared first on Gomeeki.

Sports marketing strategies are growing and developing by the week. With new ways of marketing your brand, team, and products evolving so quickly, it can be difficult to keep up. So, we have compiled a list of the top 7 sports marketing strategies you need to know for 2019:

Strategy #1: Internet Equals Television

In the past, fans and supporters would view games and advertisements (i.e. commercial breaks) on a television. Now, with live streaming capabilities, mobile viewing has become the convenient and preferred way to view sports events. So, if you want to stay in the game (pun intended), then be sure your events and ads are presented in ways that can be viewed by mobile viewers using the internet as their method of connection.

Strategy #2: Smart Speakers

It is fairly obvious by the number of ads in today’s market that smart speakers, such as Amazon’s Alexa, are gaining steam in popularity. But, what does this mean for sports? When you are a team manager, owner, sponsor, merchandise distributor, etc. you need to reach as many fans as possible to increase your chances of successful marketing. You can now expand your marketing plan to include smart speaker format for ads, game coverage, and so on. Now, you have a whole new way of reaching fans that you couldn’t have dreamed of a decade ago.

Strategy #3: Live Video

Another trend that is gaining speed is live video coverage. Whether it is on YouTube or Facebook, live video feeds are growing exponentially in popularity. For sports marketers, this means there is a new and highly effective method of relaying information, updates, product details, and so much more to fans across the world. Find a spokesperson for your team, brand or merchandise store that will be appealing to live video viewers (likability is a must!). Then, let that spokesperson take your sport(s) to the next level by adding a phenomenal online following!

Strategy #4: Classic Video

As an active online user, you can choose to view videos on topics you choose and on your choice of platform (YouTube, Facebook, Reddit, etc.) at any time. Sports marketers need to remember that classic video advertisements, online and through television networks, are relevant and can give you the boost you need to be successful. If you are already using video marketing as part of your marketing plan, add more video ads for your 2019 plan. In today’s digital world, videos are essential to not only sports, but any field where marketing is crucial.

Strategy #5: Social Media

Integrating social media ads into your 2019 fan engagement plan is an absolute must if you want to reach a record-setting success rate. Find out what ads appeal the most to your fans (click ads, video ads, mini-game ads, etc.) by doing trial-and-error tests. Once you know what type of ads are the most successful on each social media platform, you are ready to begin an explosive marketing campaign that will build your fan and customer base at an extraordinary rate.

Strategy #6: Targeting

Targeting is a strategy used by marketers in all fields. When you are first beginning a marketing campaign, you tend to cast a wide net by making ads generic in content. Targeting is just the opposite. For your 2019 marketing plan, use targeting by sending advertisements that apply to certain groups of people. For example, let’s say your team is having a special, post-game firework show this weekend. So, you decide to send that bit of news via an advertisement to all your fans, including the ones who live thousands of miles away. This simple act could give those fans that live far away the wrong idea: That you didn’t even bother or cared enough to see where they lived. Instead, send the ad to local fans (like within a 50-mile radius) to increase the likelihood of participation and a positive reception to your ad. Targeting is a powerful marketing strategy that has the potential to boost your team or brand up to the next level of success!

Strategy #7: Influencers

If you turned on your television 20 years ago to watch a sports event, you more than likely saw a commercial for Nike that featured Michael Jordan. Michael Jordan became a part of Nike’s influencer marketing strategy way back in 1984. Then, in 1985, Nike released its first edition “Air Jordan” sneakers. From there, Nike’s influencer partnership with Michael grew, expanded, and became a common association for millions of sports fans across the globe. Influencer marketing is incredibly powerful when used correctly. With that being said, choosing a sports star to partner with in your influencer marketing campaign may seem like a quick and easy way to boost sales. But with today’s digital eyes that are always watching, this marketing strategy can backfire. If you choose to go with this marketing strategy.

Here’s how to get started:

Choose an influencer that will not only represent your team or company positively in the present, but also in the future. In other words, choose a person you can build a lasting relationship with that is amicable and beneficial to both parties.

Choose an influencer that has a “clean” past. The last thing your team or brand needs to be associated with is a sports star with a shady history. Do your research thoroughly and make sure this influencer is the type of person you want representing your brand to the world. We all have a past, but you need to really evaluate if your influencer candidate’s past is forgivable or if it will be detrimental to you and your fans.

Choose an influencer that naturally fits into your team’s or company’s core beliefs. You want someone that will help build your team or company into a better one in the years that follow. Consider someone who will be a positive, reliable member of the “family.”

Bottom line:

In 2019, aspire to be a team, brand, or company that wants to be successful, but also be a positive presence in the lives of your fans and customers. These 7 marketing strategies should help you in your marketing plan development and give you ideas on how to achieve your goals for the coming year.

Remember: The best marketing plan isn’t compiled of 1 or 2 strategies, but rather of many different strategies. The more ways you reach your sports fans, the more likely they are to be loyal, dedicated patrons of your sport. Contact us today to find out what we can do to help your team or brand be a smashing success.

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Gamification is a key decider in the success of any mobile app. The regularity of your user’s interaction with your app determines how well-built it is. However, getting your customers to engage with your app regularly is not so straightforward, as users nowadays, especially millennials, have a low attention span, and they tend to lose interest easily,  It is not enough that your app brings value to the customer, it will be abandoned if the user does not find it interesting enough. This is where gamification can help you out. Gamifying apps is a strategy that has been proven to help motivate users to engage with an app more often. It keeps them interested and excited. 

Gamification Ideas: A fitness training app that allows users to share their weight loss statistics on social media with friends. This strategy serves as an incentive for the user to engage with that app more, as they would be motivated to share success stories with friends, or even compete with them by swapping scores. The strenuous process of getting fit becomes fun. This is how gamification works!

Now, what is the best way to gamify your app to boost customer engagement? There are a lot of ideas, and some of them are niche-specific, but for the purpose of this article, we have compiled a list of seven gamification ideas with brief explanations for your perusal.

Gamification Marketing Ideas 

Digital Scavenger Hunt

The idea behind this is simple. Say, you own a mobile app for an online/physical store, you can start a contest by hiding a product within the app and telling customers to look for that product. You could offer a product discount for whoever finds it. This strategy is sure to get a lot of users clicking away on your app, as everyone struggles to be the one to get the discount.  Because if you run these sort of campaigns at regular intervals, it will increase your customer engagement substantial, as your users will get into the habit of scrolling through the app, looking for something or the other.

Customer Loyalty Rewards 

This basically suggests that you keep track of the customers that are engaging with your gamified app the most, and encourage them by occasionally giving out loyalty rewards. The form that these rewards would take would depend on what your app is about, but it should be something related to your business.

Polls

This is another great way to get customers to engage with your app. When you run polls on topics related to your app occasionally, users are bound to check them out, out of a willingness to participate or out of curiosity about the opinions of other people. For example, a soccer app runs a poll comparing two famous players, soccer lovers are bound to flock to the app to vote or check out what people are saying about the polls.

Interactive Troubleshooting

A sure-fire way to lose a customer’s interest in your app is by making your troubleshooting section difficult to understand. You could make a fun, interactive quiz session to identify the customer’s problem and guide them through a solution.

Loyalty recognition

This is not the same as loyalty rewards, although they are similar. While loyalty rewards are targeted at giving loyal customers gifts, loyalty recognition comes in a different, more competitive form. You could set up a leader-board on your app, listing the most loyal users by rankings or points. This acts as an incentive for the most active customers, and they struggle to stay atop of other users. It’s great to have new users, but keeping the old ones happy is even more important.

Flash Sales

Running flash Sales at regular, unannounced intervals will also help you to improve customer engagement. 

Ideas for Social Media Engagement

Best way to improve customer engagement within your gamified app is a link up with social media. Most importantly make it possible for users to share data from your app to their social media, and conversely, you should also run social media accounts to promote your app. Most people that have a smartphone to run your app will have social media accounts, and so, integrating both platforms is bound to increase customer engagement.

Looking to build a gamified version of your app to improve customer engagement? Gomeeki has mobile solutions that you need. Our team of mobile app developers is wonderfully knowledgeable about gamified apps. We are quite certain that we can find a strategic match for you. A great example of a properly gamified or Fan engagement app is the FanTribe app that we built for modern sports fans.  

Brands We’ve Worked With

Looking for Gamification Companies in Australia? 

Talk to us today, and let us help you find your own fit!

The post Best Gamification Ideas & Examples for Business appeared first on Gomeeki.

Are you contemplating how to achieve the growth ambitions of the club and its stakeholders?

If your answer to at least one of these questions is yes, then you should seriously consider building a mobile app for the sports club. We live in a mobile world and companies, clubs and other organisations are building mobile apps to boost revenue growth and create new commercial opportunities by building deeper and more valuable relationships with their customers/fans.

The fact that other clubs are doing on their own is not reason enough. There are however a lot of other reasons why a mobile app might be the right strategy for your sports club’s success and why we at Gomeeki have the best fan engagement solutions that you need to fuel this next stage of growth.

Here’s five of them!

1. Effectiveness

Let us explain. What would you rather do? Go to your local printer and have them print out copies of your club’s programs for the week, and then going out of your way to hand each copy to every member of the group, one by one.

Or

Simply going to your club mobile app, updating the latest club information and making it available in real-time to all supporters, wherever they are.

The answer is obvious.

Here at Gomeeki, we boast a range of fan engagement solution features that make it easy for fans of your sports club to stay updated about events and news concerning the club. With key features such as newsfeed, social integration, micro-payments (digital wallets), polls, contests, push notifications, coupons, and competitions to encourage fan activity on your mobile app. Talk about effectiveness! With a Mobile app for a sports club, you will not only be delivering your fans an experience they want but also reducing the costs of how the business has been done traditionally.

2. Websites are sometimes a hassle

Now you might be thinking, “We have a website, why do we need a mobile app for a sports club?” but think about it adding an app to your marketing mix will only promote easy access. For example, push notifications in an app can be set to notify users about important announcements and events, even if they do not open the mobile app. The result of this is that they do not miss anything important even when they might be too busy to open the app and check for information themselves but also places your brand in their pocket, 24/7.

Furthermore, it is much more convenient to open an app on your mobile and get instant access to the information you need rather than opening your browser, typing in the address and searching through all of the content before finding what you’re looking for.

Put simply, a mobile app for sports club can do things a website cannot, due to the unique characteristics of these devices. Powerful content management in our mobile apps, along with the provision of easy access to live match info and statistics provides your fans with a superior experience.

3. Social Integration

Already mentioned earlier, but its importance brings about the need for emphasis. The hype about social media in recent times is for good reason and it can not be ignored. Our social integration tools will be extremely useful for promoting your club to the outside world.

When your fans and members communicate with each other and share information with their friends, the popularity of your club is bound to increase dramatically, better still you’re not having to pay for these referrals.

Talk about boosting growth? This is what it is about!

4. It is an investment

The focus should not only be on immediate growth. Mobile app for sports club is an investment for the future as they will generate new revenues for you over time. You are bridging the gap between your sports club and its members and potential new members.

5. We literally have everything you need

• Deliver engaging content and great fan experiences that are optimized for mobile and tablets devices.
• Effective methods of fan data collection, management, and actionable insights.
• Marketplace for access to commercial partners.
• Promote time-sensitive flash sales such as merchandising and partner offers.
• Sponsorship and In-App advertising solutions.
• Digital membership cards.
• Secure data storage.
• Reward passion through awarding points for engagement that can unlock awesome deals from the club and its commercial partners.
• Auction game memorabilia, and unique opportunities through an inclusive and interactive bidding engine.
• Incentivize ongoing fan engagement through weekly and season based games.
• Recognise loyal members with gamification techniques such as status levels earned by accumulating points.

FanTribe’s launch partner, ASX listed Brisbane Broncos (ASX: BBL) is one of Australia’s biggest sports brands and have been hugely successful on and off the pitch.

FanTribe is available globally, and new clubs can be on-boarded within a matter of weeks so don’t get left behind. 

We’ve just signed on to work with NFL heavyweights, the Jacksonville Jaguars. Our end-to-end fan engagement solution is granting the diehard fans of the Jags the chance to interact with their team in a whole new way. As they look to establish themselves in the UK, FanTribe gives them the power not just to reach a whole new audience but reach them in a way not previously possible Read more

The list goes on, but you get the idea. We are not inflexible and we will listen to any other ideas or plans that you may want to introduce. Your input is important as we seek to provide an app that fits in with your business objectives.

Join the revolution. Your fans will thank you.

The post 5 Reasons to Consider a Mobile App for Your Sports Club appeared first on Gomeeki.

Gomeeki, has signed a major deal with the NFL’s Jacksonville Jaguars, to develop a fan engagement technology platform that provides a virtual community for their fans, as they undertake the European expansion of the team into the UK.

The exclusive deal with the NFL’s Jacksonville Jaguars sees FanTribe become the official app for this high profile club as it expands into the UK market. FanTribe provides an end-to-end fan engagement solution for the Jaguars and other professional sporting clubs and codes seeking to take advantage of the digital age, by transforming the sporting landscape, bringing clubs closer together with their fans and enabling an immersive fan experience that provides a positive commercial return.

The Jaguars believe FanTribe is the perfect alignment from a sponsor’s point of view and the best way to build an online community outside of the USA.

Hussain Naqi, Senior VP International Development, Jacksonville Jaguars said, “We were searching for an app and app developer that gave our fans, irrespective of whether they are avid or casual, a product they could engage with on a year-round basis. We wanted an app that would drive loyalty, engagement, and affinity. FanTribe has delivered us an end-to-end solution under a very tight deadline that has already created a virtual community and given us a platform to reward our most loyal customers. It’s a great basis from which we can grow as customer demands and expectations evolve.”

Gomeeki’s CEO, Shaun Dobbin said; “FanTribe is the outcome of over five years of research and development, launching in Australia with one of the country’s biggest sporting brands, the Brisbane Broncos. The introduction of the social rewards app with a digital loyalty card and e-wallet functionality, has significantly enhanced the Brisbane Broncos fan experience when watching a match, wherever they might be.

Our platform not only drives fan-centric engagement but more importantly, puts in place the digital foundations that will deliver a solid commercial return for clubs and their partners into the future, and we are excited to see this product embraced internationally.

Why FanTribe?

FanTribe is the modern sports fan loyalty platform that helps clubs to effectively deliver relationship marketing strategies that drive profitable growth. FanTribe replaces the traditional loyalty card with a relationship-driven platform, seamlessly integrating real-time gamification, social and reward strategies into a unified fan experience.

FanTribe enables major sporting clubs  to engage directly with their fans through a dedicated mobile app that delivers a range of digital capabilities such as live streaming of matches and breaking the latest news, to real-time polls and fan leader boards. The FanTribe platform is available globally, and new clubs can be onboarded within a matter of weeks.

Official Jaguars (UK) app delivers all the best insider action straight to your Apple iPhone and iPad or Android smartphone and tablet devices.

                                         Download Jacksonville Jaguars (UK)  free from the App Store and Google Play.

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For sports fans around the world, the way you view, support, and interact with your favorite pastime is changing. Over the past century, the way fans view a game has come from a play-by-play recap on the radio to a virtual reality experience in the comfort of your own home. Technology has brought us farther than we could have ever imagined!

How will the sports world continue to grow?

There are so many possibilities, but let’s focus on just a few key elements that will comprise the future of the sports fan. For each element, we will talk about how it looks today, what it will possibly look like in the future, and questions you may want to think on if you intend to be a part of the future of the sports fan:

All Day, Every Day Fans

Today: It’s no secret that fans today have more access to sports than ever before. The reason? Technology. With smartphones, computers, tablets, and televisions, fans can receive score updates, stats, converse with fellow fans, and so much more 24/7. Oh, and this isn’t just when a favorite sport is in season. In fact, 83% of fans say they are interested in receiving content about their favorite sport and/or team even when it is the off-season. So, not only are fans wanting to access sports information 24/7 but also 365 days a year!

Future: To a sports fan, nothing is more thrilling than watching a game live. For the future sports fan, live coverage is extended with pre- and post-game commentary and coverage. Fans are already loving this feature for select games, so imagine how awesome it will be to see it more often. What about the future fans that want Sport-exclusive live content no matter when they turn on their phone or TV? Certain leagues and sports, like Major League Baseball, are already experimenting with and perfecting a 24/7, 365 live feed exclusively for subscribers (MLB.tv). Soon, fans will be subscribing to a channel of their favorite sport and accessing it no matter where they are in the world and whatever time of day it is.

Consider This: What content will make you stand out and above your competition? What programs can you offer fans in between live games?

Viewing Experiences for Fans

Today: In the past, sports viewing options were limited. You either physically attended a game, listened to it on the radio, or (more recently) watched it on your television. Now, we have the options of enormous-sized televisions, computers, smartphones, and virtual reality sets. Fans have even combined these options to simultaneously view two different angles or insights of the same game to reach a new viewing “high.” Combining media devices have become so popular that 4 out of 5 fans say they have used a smartphone to view content while watching a live game on TV.

Future: The future sports fan will have more ways to personalize their viewing experience. For example, if a program or game is available on your smartphone’s sports app but not your television, you can screencast your phone to your television. Then, you won’t have to squint your eyes just to see every detail on your phone’s tiny screen. With growing technology and partnerships between media channels and sports teams, possibilities like virtual meet-and-greets with athletes are becoming reality. The viewing experience for sports fans is changing, and it is phenomenal!

Consider This: What media devices do your fans use to watch your games? How can you bring the fans’ viewing experiences from so-so to excellent?

Budget-Conscious Fans

Today: It is an age-old issue. A tight budget doesn’t allow for non-necessities, like attending a ball game. And sometimes that tight budget is because of events that are out of your control. So, tickets to a game are pushed to a back burner until the financial situation improves. Even if a fan had some leftover funds to use for something like sports tickets, the tickets are priced way above the amount the fan must spend to purchase them. Surveys show that 3 out of 4 sports fans say they do not attend live games because of the price of tickets. So, what does the budget-conscious fan look like in the future?

Future: Sports fans will always desire to go to live games, but some may still be hesitant because of budget reasons. However, new ticketing methods are helping those fans into the stadium seats. Ticketing outlets, like StubHub, offer a place to buy tickets at prices that are lower than face-value. Another popular e-ticketing company is Ticketmaster. Ticketmaster will offer clearance and discount tickets during annual sales or special events. Being able to purchase tickets through companies like these ease the financial burden fans will be experiencing and will, in turn, promote fan growth and support as they get to attend games live!

Consider This: Are your fans being deterred from attending games due to high ticket prices? How can you appeal to the budget-conscious fans when it comes to ticket sales and team gear?

Game Changers for Fans

Today: Worldwide sports organizations, like the Olympics’ planning board, have recognized that certain sports are more appealing to older people rather than younger. So, if current fans are over 50 and there aren’t any younger fans being brought in, a sport could feasibly cease to exist when the current fans are no longer able to support it (attend games, purchase fan gear, etc.). Because of this trend, sports leagues are doing their best to appeal to younger generations. This appeal can be in the form of integrating more technology. In fact, two-thirds of younger generation sports fans think that rules and regulations should adapt to the current society norms and technology available. Keeping up with the “times” has never been more important than it is today.

Future: Since adaptability is the key to keeping sports alive and relevant, it shouldn’t be a surprise if, in the future, games become shorter and more entertaining. As technology ushers the entire world into a faster pace of day-to-day life, attention spans are shortened. In the next 25 years, you will probably see sports fans favoring events that are more jaw-dropping instead of lengthy (time-wise). Don’t be afraid to adapt to changes happening now. When you do, you appeal to those younger fans that will grow into your biggest supporters in the future.

Consider This: How can you draw in a younger generation of fans? What changes do your fans want to see you make in the future?

Fans with a Purpose

Today: More and more fans are flocking to the sides of teams and athletes that publicly (and sometimes non-publicly) support positive causes, such as charities. When fans can relate to athletes on a personal, moral level, they want to support them. One of the most recent events that illustrate this point is with the American football player Colin Kaepernick. He began a mission to bring police brutality awareness into the spotlight by taking a knee instead of standing during the playing of the national anthem. Although this sparked outrage with many who thought he was disrespecting his country, this act gained Kaepernick supporters worldwide. Then, when Nike made Kaepernick its new “face” as a show of support, sales for Nike increased by 30%. Kaepernick now has fans who never even knew his name before he first took a knee. Now, because he has a purpose that millions support, he, his teammates, and other supporting football players are overwhelmed with new fans.

Future: Whenever change can be made to better the lives of others, it is welcomed. In the future, sports fans will continue to support athletes, teams, brands, and so on if they support and work to bring about positive changes. Fans recognize the important position that sports teams occupy in society. So, they will become fans with a purpose by being there to support those teams and players that are making a difference in the lives of others.

Consider This: How can your organization support positive change in your community? What charitable organizations can you partner with so that your sales can benefit their charity?

There you have it! You now have an overview of what the future of a sports fan looks like. The bright, innovative future of the sports fan is quickly approaching. Teams, franchises, and businesses need to not only keep up with today’s fans but also create and build incredible experiences for future fans and fan engagement. Don’t delay! Begin brainstorming and putting plans into motion that will secure your spot with fans for generations to come.

Here’s another interesting post on –  Why is Sports Marketing important?

We here at Gomeeki created the “FanTribe” Fan engagement platform, where fans and ‘fans-to-be’ can explore the club’s history via interactive experience for free, connecting ‘in the moment’ thrills with the great triumphs and stellar moments of the past.

Why FanTribe?

FanTribe is the modern sports fan loyalty and engagement platform that helps clubs,  sports team/ sports brand, and leagues to effectively deliver personalised experiences via relationship marketing strategy that drives actionable insights and profitable growth.

FanTribe takes fan and community engagement to a whole new level while enabling a marketplace that opens new commercial models and opportunities. Drive measurable ROI and create a brand experience your future customers will love.

Why not see what our customers are saying about us and how we approach your project

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Great, that is the beginning of a successful mobile app – the difficult part is the execution and mobile marketing. Companies that understand the app development lifecycle have a greater chance of achieving their Mobile Marketing goals by generating more downloads, engagement, and profits.

But Mobile Marketing is an increasingly crowded marketplace and standing out is a challenge

• Number of available apps in the Google Play Store was most recently placed at 3.5 million apps in December 2017
• Apple’s App Store remained the second-largest app store with 2.2 million available apps.

If you have no idea about how you are supposed to go about Mobile Marketing. Today we will briefly look through Three great methods by which you can market your mobile app to keep it relevant in the market.

Social Media

This is obvious, really. Practically any and every form of advertising nowadays goes through the social media. The number of people that use smartphones is increasing every day and as a result, a strong online presence is a major necessity for businesses that are trying to reach as many people as possible – and mobile app marketers are not exempted. There are two possible approaches to marketing through the social media: Organic marketing or Paid marketing.

Organic marketing means that you slowly try to build your online presence through regular customer relations and subtle promotion. Try to connect with your audience and put up posts about things that they actually care about. A more ‘aggressive’ and possibly quicker method is paid marketing. You can pay for sponsored ads on major platforms such as Facebook and Instagram, and your message would reach a large audience more quickly than with organic marketing.

Make your app ‘buzz-worthy’

This is another situation where we can come in. Your app shouldn’t just be all talk, it has to be actually good and useful for your target market. Make sure that the app you build is worth its weight in gold and it doesn’t suck. Competition is fierce and users will dump an app that sucks in no time. Our team of professionals at Gomeeki can help you upgrade your existing App with awesome features to help you win. From Native Push Notifications, Customer Identity Management, CRM and more. Finally you can have a unified view of engagement with the insight to take action

App Store Optimization

When you’re building your app, you should consider things that would make it easy to find and access the store that you plan to place it on. Information such as the app name, keywords relating to what it offers, app description, screenshots and/or video is important in mobile marketing as these are the things that users see first before they download and run the app.  

There are other ways by which you can market your app, and a first step in the right direction would be to contact a company that has all the information you need. Gomeeki is dedicated to helping you to get the best out of your business with Mobile marketing, mobile app creation, and optimization.               

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