How Mobility Solutions Can Help Retailers?
For many retailers, the thought of integrating mobility services into their businesses is a frightening thought. Being unsure of the mechanics or the long-term benefits of utilizing mobility services is enough to steer clear. We are here to tell you that you don’t need to worry or be afraid any longer! Mobility solutions are the future for established businesses and provide a better customer experience. How? Let’s look at a few ways mobility solutions can help retailers.
Websites and Apps
When you think of mobility solutions, one of the first things you will probably think of is a website or an app for your business. Both of these solutions are gaining popularity and are changing the way physical retail stores do business. Think about it: When was the last time you ordered something from a store that is based in a city around 100 miles away? Now, did you actually go to the store or did you order from the store’s website or app? Our guess would be the latter. Websites and apps are encouraging customers from all around the world to become a part of your business. These mobility solutions are helping you, as a retailer, to become well-known and are solidifying your company’s future.
The digital age gave birth to endless possibilities in marketing. Businesses can go from bland ads and signage to creative, eye-catching logos, ads, etc. With digital marketing, businesses are capable of taking an in-store customer experience and expanding that experience online. Websites, social media platforms, and digital ads are attracting new customers and reaching customers all around the world. A business based in California can advertise and ship products to customers in India; all thanks to digital marketing. A larger customer base equals more profits. More profits enable your business to expand, grow, and become a fixture for generations to come!
How many times have you made it to the checkout line of a large store only to find one of your items doesn’t have a price tag on it? Talk about frustrating! Thanks to mobility solutions, a store employee can scan a barcode or manually type in an item’s name to look up a price in the directory stored on their digital registers. This mobility solutions saves time, frustration, and improves the customer experience in a simple way.
For those of us who were born before 1999, we call the machine that completes our purchase in a store a “cash register.” That’s because when we were growing up it was simply a register that accepted cash only for payment. Registers weren’t digital in any way until the mid-1990s in most rural locations. Now, cash registers accept cash, checks, debit cards, credit cards, gift cards, etc. The mobility solution of using plastic (debit, credit, or gift cards) is described as a Point of Sale (POS) transaction. With the versatility of POS software and hardware, customers are offered a variety of payment methods, which is an awesome and irreplaceable convenience.
Another mobility solution for the checkout process is the options of a live cashier (regular checkout) or the customer acting as the cashier (self-checkout). So, if there are huge lines in the regular checkout lanes, a self-checkout option helps those customers who are in a hurry. Thanks to self-checkout, the process of checking out has been simplified and designed to be quick, easy, and efficient.
Mobility solutions offered during the checkout process can include personalization for each customer through custom ads at checkout. For example, suppose you own a sports apparel store. You have a customer who purchases a sweatshirt, t-shirt, and a pair of shorts. All of these items pertain to one specific team. After the purchase is completed, your coupon software prints out a coupon for the customer. This coupon offers a 10% discount on the customer’s next purchase of any gear supporting that same team. Then, the customer can use that coupon during the next visit.
Although these are just a few ways the checkout process is enhanced by mobility solutions, they are effective in encouraging repeat business. Once again, mobility solutions save the day and help retailers to promote the best customer experience possible!
There is a wide variety of mobility solutions out there and each can be customized to fit your business’ needs and customer preferences. Here at Gomeeki, we are always looking into new ways to assist your business and promote an incredible experience for your customers. We are here to help build an app for your business, advise you on customized marketing strategies, and provide expert opinions of other mobility solutions that are right for your business. All you have to do is contact us! Our Gomeeki Customer Service Representatives are looking forward to hearing from you and helping you take that first step towards an enriched, mobility solution-filled future!
“Smartphones and tablets are transforming how and where we consume news and information. The ABC must meet the challenge of delivering content to the audience at a time they want and on the device and format they prefer.”Mark ScottManaging Director, ABC
The Broncos evaluated numerous Fan Engagement solutions over recent years and Gomeeki's passionate & experienced team, combined with their innovative FanTribe platform was the only solution that we believe will deliver a winning mobile experience for our fans.Terry ReaderChief Commercial Officer, Brisbane Broncos NRL
“Health Partners selected Gomeeki on the basis that the services provided are far more than just an app development house. The relationship to date has delivered Health Partners the benefit of a much deeper insight into digital strategy, the power of Gomeeki’s Ubiquity platform and a disciplined, structured development process. As a customer, we have been delighted with the quality and outcomes to date.Colin LangmeadCIO- Health Partners