Why Your Business Needs Customer Identity Management Platform?

Back in the ‘good old days,’ businesses made it a point to know who their customers were and how they could best help them. Now, we are faced with the blessing and curse known as the Internet. It’s a blessing because businesses can expand their customer base on a global scale. It’s a curse because those same businesses have no idea who their customers are and what they can do to better serve their customers. This is where a Customer Identity Management Platform comes into the picture.

Customer Identity Management Platform – Benefits

A Customer Identity Management Platform can benefit your business in many ways. Here are some of the top benefits:

1.  A Customer Identity Management Platform allows your business to acquire and recognize customers all over the world and across different access points. So, it doesn’t matter if your customer uses a mobile device, desktop computer, or relies on in-store interactions because a Customer Identity Management Platform will keep all the information stored neatly in one place.

2. Customer Identity Management Platforms allow businesses to convert previously unknown users into recognized customers, which provides customers with a more personalized experience.

3. A Customer Identity Management Platform allows your business’ registration rates to increase.  Registrations mean more first part identity data for your business.

Customer Identity Management Platform – Features

Customer Identity Management Platforms have so many features. This is especially true of the Customer Identity Management Platform that Gomeeki offers. Take a look at some of these awesome features:

1.  Management of customer information is made easy and simple to use with Gomeeki Customer Identity Management Platform. This platform takes information and data from login, registration, consumer profiles, customer engagement, etc. and presents it all to you in one easy-to-use dashboard. You will be able to analyze invaluable information such as patterns in demographics, locations, and ages; all of which can help you make decisions about products and company practices.

 

2. With Gomeeki’s Customer Identity Management Platform, customers are given the opportunity to login using their social media account. This makes registration an easy process for the customer. When registration is easy, customers are more likely to complete that crucial step and give your Customer Identity Management Platform the information it needs to perform properly.

 

3. Going along with the previous feature, when a customer registers with your company using their social media account, they are asked for permission to access information from his/her social media profile (such as location, age, and friends lists). This information can be used to expand your customer base, tailor marketing strategies, and push your business ahead of your competition. The best part? Gomeeki’s Customer Identity Management Platform supports more than 30 social networks, not just Twitter and Facebook.

 

4. Storing and protecting customer data is just as important as obtaining it in the first place. After all, customers won’t frequent a company that doesn’t keep their information safe. All data collected by Gomeeki’s Customer Identity Management Platform is kept up-to-date and compliant with privacy laws.

Customer Identity Management Platform – Conclusion

Customer Identity Management Platforms are tools that have the potential to propel a business into success. Knowing who your customers are, what they like, what they need, and how you can fulfill those desires are practices that should never be considered old-fashioned. Any size business should strive for excellent customer identity management. Luckily there are platforms out there that can do just that.

Why Gomeeki?

Gomeeki’s Customer Identity Management Platform provides a solution to managing customer information in many fields of business. Automotive, Sports Clubs, Insurance, Retail, Publishers and Financial Institutions are just a few of the business types that can benefit from this platform. But wait! It gets better…

Gomeeki uses the advanced Ubiquity Cloud platform with our Customer Identity Management Platform. This means that features like SMS messaging, push notifications, analytics, and so much more are available for you to use and grow your business. Gomeeki offers award winning mobile solutions that are tailor made to suit your business and its needs. Finally, the perk that puts the cherry on top is Gomeeki’s Customer Service. No matter what your question is, our representatives are ready to help and support you every step of the way.

“Smartphones and tablets are transforming how and where we consume news and information. The ABC must meet the challenge of delivering content to the audience at a time they want and on the device and format they prefer.”

Mark ScottManaging Director, ABC

The Broncos evaluated numerous Fan Engagement solutions over recent years and Gomeeki's passionate & experienced team, combined with their innovative FanTribe platform was the only solution that we believe will deliver a winning mobile experience for our fans.

Terry ReaderChief Commercial Officer, Brisbane Broncos NRL

“Health Partners selected Gomeeki on the basis that the services provided are far more than just an app development house. The relationship to date has delivered Health Partners the benefit of a much deeper insight into digital strategy, the power of Gomeeki’s Ubiquity platform and a disciplined, structured development process. As a customer, we have been delighted with the quality and outcomes to date.

Colin LangmeadCIO- Health Partners

 

 

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