2010 saw phenomenal growth in mobile advertising. For no reason other to highlight some pretty astonishing growth figures, the below arrived in our inbox and we thought it was worth a post.

Today Admob are receiving more ad requests in a single day than they did for the entire month of December 2007. That’s a magnitude of 30 times in just over three years. India is now the largest mobile advertising market in Asia Pacific with 5.8 Billion ad-impressions monthly on InMobis ad network.

The InMobi Ad Network released a report with the following highlights:

• In just 90 days, the Indian market grew by over 1 billion impressions (+22%) to become the largest market in the Asia Pacific region.
• Smartphones remain relatively nascent in the market with 88% of all mobile ad impressions served on advanced phones. Nokia devices remain commonplace in the Indian mobile market with 12 of the top 15 devices manufactured by Nokia. Android & iPhone OS have yet to gain significant ground in India and today represent only a .4% share of the market.

Source: www.inmobi.com/research

Google owned 'Admob' ad network recently reported the following:

• The AdMob network now receives more than 2 billion ad requests per day, more than quadrupling over the last twelve months.
• More than 100 million unique Android and iOS devices requested an ad each month, nearly doubling over the last six months.
• Rapid growth is global. Nine countries in the AdMob network generated more than a billion monthly ad requests in December 2010, up from just one country a year ago.
• The strongest regional growth in monthly ad requests over the past year has come from Asia (564%), Western Europe (471%) and Oceania (363%).

Source: http://googlemobileads.blogspot.com/

With the continued rise of Smartphone's throughout Australia and globally, we are certainly interested to see where this goes in 2011.