marketing campaigns

Sony Foundation

Sony Foundation approached gomeeki to assist in the activation of a fund-raising initiative. The value proposition to encourage consumer participation was a competition promoted at numerous soccer matches in the lead up to the World Cup 2010. The winner would receive a trip for two to South Africa to watch Australia play in the World Cup.

gomeeki supported Sony Foundation's campaign in the following area's:

strategy and technology advice
delivery of reports and integration into master Sony database
multiple key words based on consumer entry method
regulatory compliance advice and guidance
set up of ‘golden’ long code 0427 111 222
setup of short code 1999 9992

Call To Greatness

CallToGreatness (C2G) required assistance in promoting their fundraising initiative to schools right around Australia. gomeeki designed and developed a dynamic .html electronic direct mail (edm) and distributed to C2G's database of over 10,000 schools.

The EDM was scheduled to send at time through the day that the database would be most receptive to receiving the material.