According to a recent study from mobile and Internet cloud monitoring firm Keynote Systems; international retailer counterparts outperform Australian mobile websites in download speed.

The study, Keynote’s first index to examine the mobile download speed and availability of retailers from geographies based outside the US, measured the performance of some of Australia’s leading retailer portals, with the results showing average download speeds of between 8.81 to almost 15 seconds. In comparison, Tesco’s mobile site, the largest of the U.K retailers, boasted an average download time of just 4.39 seconds. Download speed is one of the most important factors in mobile web browsing due to the impatience of people on the move.

Keynote’s Australian mobile partner Shaun Dobbin, CEO of Gomeeki commented, “The results of the index highlight the difficulties Australian consumers are encountering when attempting to access their favourite retailer’s products on mobile devices. I am hopeful Keynote’s mobile index will create increased awareness by retailers of the importance of developing efficient web sites for mobile devices and focus them on improvement in this area of their businesses”

Keynote manages the world’s largest mobile and Internet test & measurement network, covering over 275 locations and 160 metropolitan areas worldwide. For this particular index Keynote conducted hourly tests of the sites, across multiple cities over each wireless network 24/7 during the monitoring period, emulating the browsers of different smartphone devices.

Source: Keynote Systems Inc.

Methodology

Keynote repeatedly tested each site in the index hourly and around the clock from one city (Sydney, London, Paris, Nüremberg, Stockholm and Tokyo) in the site’s home country respectively (Australia, UK, France, Germany, Sweden, and Japan) using two Tier 1 wireless networks at each location, emulating the mobile browser of HTC Incredible (Android operating system). Data are aggregated to provide an overall average in terms of both home page load speed and reliability.

About Keynote

Keynote Systems (NASDAQ: "KEYN") is the global leader in Internet and mobile cloud monitoring. We provide companies with solutions for continuously improving the online experience. Founded in 1995, Keynote delivers testing, monitoring and measurement products and services for any enterprise including online portals, e-commerce sites, B2B sites, mobile operators and mobile infrastructure providers. Keynote products and services help companies improve customer experience in four areas: Web performance, mobile quality, streaming and real user experience testing.

Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading on-demand infrastructure of over 3,000 measurement computers and mobile devices in over 275 locations around the world. Keynote's 2,800 customers represent top Internet and mobile companies including American Express, AT&T, Disney, eBay, E*TRADE, Expedia, Google, Microsoft, SonyEricsson, T-Mobile and Vodafone.

Keynote Systems, Inc. is headquartered in San Mateo, California.

About Gomeeki

Gomeeki provides digital media solutions for brands, enabling organisations to take advantage of new media to enhance brand value. Gomeeki's purpose being to simplify our client’s digital requirements as they grow and become increasingly complex, delivering the insight and expertise necessary for success in a rapidly evolving and competitive environment. Gomeeki is working with forward thinking brands locally including Sony Music, The Parramatta Eels NRL, Disney Interactive Studio’s, Vodafone and Optus.

Contact:

Shaun Dobbin, Chief Executive Officer

+612 8065 6380